KSPS Friends of Seven will never willfully disclose any personally identifiable information about our online audience or members to any outside organization, other than those working under contract to KSPS/Friends of Seven to provide services strictly for the benefit of the station. We will not sell, rent, trade or loan your name to any outside organization. We do not collect personally identifiable information from our visitors other than what is supplied to us on a voluntary basis.

Visitors to the KSPS Web Site may voluntarily supply certain personally identifiable information in connection with (i) contest or sweepstakes registration, (ii) subscription registration for sites or services which require subscription (such as email newsletters), (iii) requests for membership information and (iv) e-commerce transactions. In addition, personally identifiable information is voluntarily provided in connection with certain content submissions, community postings (i.e., forums or bulletin boards), comments and suggestions, or voting.

KSPS may use such information only for conducting the activities stated above, for internal marketing, fundraising and promotional purposes. The extent of such use is always explained at the time a site visitor provides such information. If the visitor does not want this information collected and used by us for the disclosed internal purposes, the visitor is given an opportunity to "opt-out." Our visitors need to recognize, however, that under certain circumstances, if they select to "opt-out" they may not be eligible for certain activities for which the personally identifiable information is needed. (For example, if a contest participant elects to "opt-out" on permitting us to collect and use their personal information, we cannot contact them if they win without using such information.)