Dylan Harris, Journal of Business - March 26, 2026
Skyler Reep has been named president and general manager of KSPS PBS, the public television station announced in February.
Reep, who had been serving as interim general manager since the retirement of Gary Stokes in August 2025, has been with KSPS PBS since 2017, most recently as director of development.
Reep attended Whitworth University and has lived in Spokane for about 25 years. He brings a blend of private-sector marketing experience and nonprofit leadership to the role.
Founded in 1967, KSPS PBS serves more than 2 million households across Eastern Washington, northern Idaho, western Montana, and parts of Alberta and British Columbia. The station provides four broadcast channels, a growing digital presence, and extensive educational resources for families, teachers, and lifelong learners.
Can you tell me a little about your background prior to joining KSPS PBS?
I actually started my career on the business side, initially in revenue management and in marketing. I spent a number of years focused on growth and analytics and building sustainable revenue models.
And then over time, I just became more interested in applying those skills to something that had a broader community impact. Public media really kind of sits at that intersection. It's mission-driven, but it also has to be financially disciplined and sustainable to serve people long term.
That combination of purpose and practicality is really what drew me and ultimately has set me here. I chose mission. I didn't just default into it. Although I work for an organization that is mission-driven, I still think like a business operator.